The Purple Cow

I've just finished reading two books by Seth godin, notably The Purple Cow. Wow, great stuff. basically it's all about how the huge advertising machine is collapsing (TV, slick magazine ads, etc) and being replaced with...having a remarkable product, word of mouth marketing and customer service. Sounds like a form of evangelism to me - but then Guy Kawasaki wrote about that years ago, and, well, someone else had the idea a while before that. Anyway, if you are in business, business of any kind - his books are a great read. It's changing the way I think about all this stuff.